Hello, I'm Yatika Paharia
Hello,
I'm Yatika Paharia
Based in New Delhi, India.
I come with 6 years of experience in product design.
I'm a senior product designer at Spinny,
I'm a senior product designer at Spinny, reimagining the car buying experience by…
Reimagining the car buying experience by…
Design isn't just a skill for me—it's a lifestyle.
I ❤️ solving UX problems around me to make life easier.
I'm passionate for designing comprehensive experiences that seamlessly integrate strategy, content & visuals.
MY KEY STRENGTHS
Human-centered design
Design thinking
Strategic product thinking
Research & testing
Please open this link on desktop to view my work.
Design isn't just a skill for me—it's a lifestyle.
I ❤️ solving UX problems around me to make life easier.
I'm passionate for designing comprehensive experiences that seamlessly integrate strategy, content & visuals.
MY KEY STRENGTHS
Human-centered design
Design thinking
Strategic product thinking
Research
Usability testing
View my noteworthy work
below
Recent work
SPINNY, 2024
Quality report of a used car
Redesigned car quality report that equips customers with insights into a car's condition, including defects identified and repair work.
SPINNY, 2023
Product card redesign
Redesigned product cards on Spinny’s listing page and educated customers about the company’s three distinct car categories.
SPINNY, 2023
Personalising landing page for a used car buyer
Designed a personalised journey with actionables, next steps, and helpful information tailored to customer needs in their car buying journey.
Other work
TRIPOTO, 2019
Work at Tripoto
Collection of B2B and B2C projects designed across all platforms with the goal to increase revenue.
M.DES THESIS, 2018
SPLIT: 4-player board game
Designed a board game using a self-researched universal board game template under the guidance of Dr. Shatarupa Thakurta Roy.
Voices from the Team
"Yatika’s willingness to continuously learn and adopt the latest design techniques sets her apart from others. She is a smart individual with a good product and design sense. She is not afraid to speak her mind and back her point of view with well-researched facts & insights.
Sahithi Chittineni, Product Manager, Microsoft
Worked with me at Tripoto
"I appreciate how she brings in modern design sensibilities while maintaining a grounded, customer-centric approach to problem-solving. She is incredibly resourceful, keeps up-to-date with design and technology trends, and has an infectious energy that keeps everyone in the team going.
Sahil Taneja, Sr. Product Manager, Ratepay
Worked with me at Tripoto
More about me
👩🏻💻 Experience: Nearly six years in e-commerce and digital sectors, specializing in human-centric solutions. Highly organized and proactive in planning for top-quality results.
⛰️ Travel enthusiast: It lets me immerse in diverse cultures, continually reshaping my design perspective and fueling my creativity.
👯♂️ Peer learning advocate: I enjoy gathering knowledge from others. Engaging with their work and lives broadens my knowledge and inspires my design.
🎴 Aesthete: I value form, colors, and textures in my surroundings, drawing inspiration from the physical world for my work and daily life.
Outside work-work
Continuous learning is essential to me, and I constantly set new goals to challenge and improve myself.
Lately, I've been exploring city roads on my bike, aiming to ride 100km by the end of 2024.
On a reading challenge since 2023, I've read 23 out of 50 books so far.
'Lean B2B — 2nd edition' / Currently reading
yatikapaharia94@gmail.com